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The website design concept for Netta Klygina exclusive clothing brand was developed taking into account the premium segment of the audience and their preference for exclusive products. The main idea of the project is to convey a new fashion philosophy based on individual approach, exclusivity and naturalness of materials. The design is made in light and calm colours using natural materials. The intuitive interface helps to convey the key values of the Brand to the user quickly and easily enough, to get the information necessary for the user, facilitates the search of goods and order placement. The unique composition and non-standard grid, increases the user's interest in exploring our site, immerses him in the philosophy of the Netta Klygina Brand, emphasises the status and elitism of the products