Product videos have become an essential tool for WooCommerce store owners. Because they provide a clear understanding of the product to customers. Videos serve as a powerful marketing tool to convert your visitors into customers.

Therefore, it is very important to have a video in your WooCommerce store.

WooCommerce is one of the best e-commerce platforms out there. But it does not provide the default option to add videos to the product library.

But you can add action video to your Woo store with the help of numerous plugins available in the WooCommerce Plugin Repository.

Let's see how to improve your sales with awesome WooCommerce product images.

Benefits of Using Video in your WooCommerce Store

WooCommerce product videos help shoppers choose the right product. They help to understand every aspect of a product such as information, function, usage, benefits and more. This eliminates the customer's doubts about buying this product.

For consumers, product videos help promote a product effectively. This causes an increase in customers and the product. Consequently, product sales will automatically boost.

Below are some of the benefits of using WooCommerce product videos to improve your sales:

1. Search Engines Love Video

In search results, Google displays a mix of search results including videos, photos, news, maps, and more. Advertising in addition to traditional research. Recently, Google has prioritized the inclusion of boxes next to search results, which favors video.

Research shows that Google loves and prioritizes sites with videos, meaning that having videos (well, welcome to YouTube, Google) will give you a better chance of ranking in search engines.

2. Increased Conversion Rate

Today, people prefer to watch videos rather than reading content. It has been observed that visual images strongly influence the decision of consumers to purchase a product. Product videos help keep customers happy. Marketers don't need a lot of effort to attract customers. They help visitors to understand the product in depth. Therefore, it resulted in the conversion of more and more leads into customers.

3. Improve Buyers' Understanding of the Product.

An often-overlooked aspect of ecommerce marketing is how customers understand your products. If they don't fully understand what you can do for them, you won't be able to convince them to give you a chance.

Digital videos can do the difficult job of explaining and simplifying your product(s) to any potential customer. In fact, 96% of video marketers say that video marketing has increased user awareness of their product or service. In addition to that, seven out of ten consumers worldwide say that video content improves their understanding of products.

4. Increased Clicks and Shares

Well-made videos are shared across social media, which can increase reach. As TikTok, YouTube, and Instagram continue to grow as a marketing platform, video can be an effective way to further expand your reach.

Studies show that people are twice as likely to share videos as they are pages of text. Also, people are more likely to click on a video than one that does not contain visual or multimedia content.

While the best length of your videos depends on your business, experimenting with both short and long-term content can help you find your sweet spot. Video lengths between 2 and 10 minutes seem to be the right starting point according to recent research.

Types of WooCommerce Product Videos You Should Add

1. Explainer video

An explainer video will help you increase sales because it allows you to share more information about your brand, product, or service with people.

A common explainer video tutorial follows a problem-solution-benefit story. The problem is mentioned at the beginning so that the buyers can quickly understand the situation.

The next step in this story is to present your brand, product, or service as a solution to these problems.

The last thing you need for a professional video guide to help you increase your sales is a list of benefits. After presenting your solution to your viewers, you need to hammer out all the good reasons why your brand, product, or service is the best answer for your viewers.

This formula explains why video is one of the best ways to increase sales for your business.

2. Make A How-To Video

Video is the best vehicle to show your audience "how" to do something. These "instructions" are more educational than informative. However, they help to continue selling by building customer loyalty after the sale so that your customers will buy more products and services from you and recommend you to others.

There are many types of "how to" video. For example, if you sell gardening tools, you could create a series of gardening instructional videos. This additional service can increase the sales of your agricultural equipment.

3. Create an Unboxing Video

The unboxing video is exactly what it sounds like, an unboxing. He guides the viewer through every step of a new purchase. This type of video shows someone taking the product out of the box, putting the parts together and showing what the finished product looks like.

Say, for example, you provide a utility that converts a phone from a traditional phone to a modern, advanced phone. You can create an unboxing video that shows the person opening the device. They study how it works, connect the tools, and then show it.

Unboxing videos are great for companies because they show exactly what the product is and what it does. Don't forget to get the customer interested in the product, create intrigue, and add character.

4. Testimonial

Testimonials are one of the BEST ways to increase sales with videos. You should interview one of your current happy customers about their experience with your brand, product, or service so they can tell you have the best service they have ever received from you. Let your current clients speak for you, and potential clients will understand how you can help them.

Final Remarks

Always keep in mind that the WooCommerce product videos you'll be adding shouldn't take long. Try setting WooCommerce video products to 1-1.5 minutes or so.

Always try to maintain high quality WooCommerce product images. Include great visuals. The speaker's voice should be audible. Do not include videos about major products. Edit them with smart tools.

Create a video about your product so that customers remember it. For example, what they want to know about the product and their doubts about the product.

Because customer success leads to business success so, put the customer first.